Privacy Policy

Last updated on 7th September 2022

Culture Trip respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit and use our websites ( and our related
websites) (“Website”) or our Culture Trip branded app) or our Culture Trip branded app (“App”) and tells you about your privacy rights and how the law protects you.

This privacy notice is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

  1. 👋 Important information and who we are
  2. 🔎 The data we collect about you
  3. How is your personal data collected
  4. 💡 How we use your personal data
  5. 🔧 Opting out of receiving personalised content and adverts
  6. 👀 Disclosures of your personal data
  7. 🌍 International transfers
  8. 🔒 Data security
  9. How long will we use your personal data for
  10. Your legal rights
  11. 📧 Contact Us
  12. 📘 Glossary

👋 Important information and who we are

This privacy notice aims to give you information on how Culture Trip collects and processes your personal data through your use of our Website or App, including any data you may provide through our Website or App when you sign up to our
newsletter, make a purchase or set-up a user account.

The Website and App are not intended for children (i.e. individuals aged 18 or under) and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your
data. This privacy notice supplements the other notices we give and is not intended to override them.

🔎 The data we ollect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been permanently removed (i.e. anonymous data).

✅ How is your personal data collected?

We use different methods to collect data from and about you including throughDirect interactions, Automated technologies or interactions, Third parties or publicly available sources.

💡 How we use your personal data

We will only use your personal data when the law allows us to. Our ethos is to use your personal data in an ethical and transparent way, and we will never sell it. Most commonly, we will use your personal data in the following

  • Where it is necessary for the performance of a contract with you
  • Where we have obtained your consent
  • Where it is necessary for our legitimate interests (or those of a third party) and it does not override your interests or fundamental rights and freedom
  • Where we need to comply with a legal or regulatory obligation

🔧 Opting out of personalised content and adverts

So that we can provide you with a great user experience, we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need. This is how we decide which adverts and content may be
relevant for you.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising and providing you with personalized content.

👀 Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the ‘How we use your personal data’ section above:

  • Internal Third Parties as set out in the Glossary.
  • External Third Parties as set out in the Glossary.
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use
    your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party data processors to use your personal data for their own purposes and only permit them to
process your personal data for specified purposes and in accordance with our instructions.

🌍 International transfers

We share your personal data within the Culture Trip Group. This will involve transferring your data outside the United Kingdom and European Economic Area (UK and EEA).

Some of our external third parties are based outside the UK and EEA so their processing of your personal data will involve a transfer of data outside the UK and EEA.

Whenever we transfer your personal data out of the UK and EEA, we ensure a similar degree of protection is afforded.

🔒 Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those
employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

⏰ How long will we use your personal data for

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

⚖ Your legal rights?

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

📧 Contact Us

If you have any questions or comments about this Privacy Policy, or data protection matters generally, please contact us via

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection isses ( We would, however, appreciate the chance to deal with your concerns
before you approach the ICO so please contact us in the first instance.

📘 Glossary

Lawful basis

Third parties

Your legal rights